TANZHAUS GRAZ
"WEIL DAS WIR STÄRKER IST ALS DAS ICH!"
Tanzhaus Graz is a new space for the dance community in Graz, Austria. The slogan “Weil das Wir stärker ist als das Ich!“, or “Because the ‚We‘ outweighs the ‚I‘!“, inspiring words by dancer and choreographer Martha Navaridas, speaks about the values of the space.
Tanzhaus Graz brings all dance-related communities together, providing a space for growth, exchange, and the realization of big goals.
To bring this ambitious project to life, the dance club Let’s Move spearheaded a significant social media crowdfunding campaign for Tanzhaus Graz. As a member of Let’s Move, I played a key role in planning, organizing, and executing the campaign, serving as the graphic designer and content creator throughout the process.
Our hard work paid off, resulting in the collection of over 10,000 Euros within just one month for Tanzhaus Graz. With these funds, the Tanzhaus team was able to complete the space, which officially opened its doors in June 2021.
CROWDFUNDING
INTRODUCTION
Through a series of posts, Tanzhaus Graz was introduced to the community. What is the main concept? Who are the heads behind the project? How should the space look like? What investment is necessary to make Tanzhaus Graz come alive?
SUPPORTERS
LET´S EXCHANGE!
During the crowdfunding campaign, we offered various incentives to maximize support from our backers. Tanzhaus Graz provided several goodies for contributors, including cute postcards and T-shirts featuring crowdfunding illustrations. In addition to these rewards, we organized a workshop marathon with dance teachers from different genres to engage and thank our supporting community members.
CONTRIBUTIONS
A SUNRISE FOR THE DANCE COMMUNITY
To keep our followers informed about the crowdfunding process, three storytelling graphics were created to illustrate the amount of funds collected.
NEW BEGINNING
CORPORATE DESIGN FOR TANZHAUS GRAZ
After the grand opening of the new dance space, a corporate design was established to maintain Tanzhaus Graz's presence as active and professional on their online platforms. This included defining colors, texts, and consistent imagery for upcoming Instagram posts, class schedules, and more.
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... is the main title font. Corbel is used for running text and secondary information.
